Nairobi, Kenya – August 25, 2024: In a move highlighting the administration's commitment to innovation and digital growth, President William Ruto has appointed Digital Strategist Denis Itumbi as the Head of Creative Economy and Special Projects in the Office of the President. The appointment, which received approval from the Public Service Commission, positions Itumbi at the forefront of the government's efforts to foster a robust and novel sector within Kenya's economy.
A New Role for a Trusted Aide
Denis Itumbi, a well-known figure in Kenya's digital and political landscape, has long been a close ally of President Ruto. His new role is seen as a continuation of his contributions to Ruto's administration, particularly in the realm of digital strategy and innovation. Head of the Public Service Commission, Felix Koskei, emphasized the importance of this appointment in a statement, noting that it would "foster this administration's zeal for innovation and growth towards a robust yet novel sector in the economic sphere."
Itumbi’s appointment comes after a series of twists and turns in his political career. In July 2023, he was among the 50 Chief Administrative Secretaries (CAS) appointed by President Ruto, serving in the Ministry of Information and Communication and the Digital Economy. However, the High Court later quashed these appointments, ruling them unconstitutional, leaving Itumbi without an official government role—until now.
Gachagua’s Support and Itumbi’s Resilience
Deputy President Rigathi Gachagua has been vocal in his support for Itumbi, dismissing any notion that the digital strategist had been sidelined by Ruto’s administration. Earlier in January 2023, Gachagua reassured the public that Itumbi was far from jobless, despite lacking a formal office at the time. "Itumbi has no office, but he is in charge of everything. He arranges everything, he is the president's handler," Gachagua stated, highlighting Itumbi’s behind-the-scenes influence.
Gachagua’s comments came in response to critics, particularly from the Azimio camp, who claimed that Itumbi had been overlooked during the formation of Ruto’s government. The Deputy President's remarks served to reinforce Itumbi's integral role within the administration, even without a formal title.
A Focus on the Creative Economy
Itumbi’s new position as Head of Creative Economy and Special Projects reflects the administration's broader strategy to harness the potential of Kenya’s creative and digital sectors. With a focus on innovation, this role will likely involve overseeing initiatives that promote the growth of creative industries, digital entrepreneurship, and other special projects that align with the government’s economic goals.
This appointment also signals Ruto’s intention to leverage Itumbi’s expertise in digital strategy to drive forward the administration's vision for a dynamic and diversified economy. By tapping into the creative economy, the government aims to create new opportunities for employment, investment, and cultural development.
Looking Ahead
As Itumbi steps into this influential role, the spotlight will be on how he shapes the creative economy and contributes to the administration's broader economic agenda. His appointment is a testament to his resilience and continued relevance in Kenya’s political landscape, despite previous setbacks.
With the backing of President Ruto and Deputy President Gachagua, Itumbi’s journey from a digital strategist to a key figure in the government’s economic strategy is a reflection of the evolving nature of political roles in Kenya. As he takes on the challenge of fostering innovation and driving special projects, Itumbi's impact on the creative economy will be closely watched by both supporters and critics alike.
